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Lacoste

Love the tennis game, a passion for innovation and a certain French elegance. The story of Lacoste runs since 1933 with that of its founder: René Lacoste. The French tennis legend that revolutionized the everyday wardrobe.

How do you give tennis players the greatest possible freedom of movement? René Lacoste found the perfect source of inspiration: he carefully studied the equipment of a skilled polo player named Lord Cholmondeley. He then designed a revolutionary shirt with buttons on the neckline and short sleeves. At that time it was customary for tennis players to roll up their thick sleeves for some extra space, but with the invention of René Lacoste they got absolute freedom of movement.