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1950: Jean Goldberg, from a master tailor heritage family opens a boutique-atelier on rue Paradis in Nice the birthplace of the brand. Heir of a tradition and know-how of the great artisans of Eastern Europe, he very quickly became a staples of the French Riviera.
The results of his work was to dress the movie stars of this era such as Cary Grant or Tony Curtis, with his unique form of classic style with a twist which helped quickly establish the brand in all France.